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Playbook · free to steal

Collect all eight cards

Our best habits, boiled down to one card each. Read them in a coffee break, download the steps and stick them on the wall above your desk.

The library

No. 001Holo

The 3 second hook

Five openings that stop a thumb mid-scroll.

  • Start at the end
  • The wrong answer, said with confidence
  • Text that changes the picture
6 minEasy
No. 002Rare

A month of content in one afternoon

The batching plan we give every new client.

  • One hour of thinking first
  • Film in blocks, not posts
  • Edit everything in one sitting
9 minMedium
No. 003Rare

Captions that get replies

Small changes that turn lurkers into talkers.

  • Write line one for search
  • Ask a five word question
  • Reply within the first hour
5 minEasy
No. 004Holo

The series starter kit

How to build a format people come back for.

  • Give it a name and a day
  • Strict format, loose story
  • Commit for twelve weeks
8 minMedium
No. 005Common

Posting times, without the myths

Find your quiet slots in ten minutes.

  • Check when your people are online
  • Find when rivals go quiet
  • Pick three slots, stick to them
4 minEasy
No. 006Rare

The founder on camera

For people who would rather not be on camera.

  • Talk to one person, not a crowd
  • Hold something in your hands
  • Three takes, then stop
7 minSpicy
No. 007Common

Read your numbers in ten minutes

A Monday checklist that ends in decisions.

  • Replies per thousand views
  • Saves and sends
  • One sequel, one retirement
5 minMedium
No. 008Holo

The no list

Build a brand voice by banning words.

  • Collect the lazy words
  • Swap abstract for specific
  • One person signs off
6 minSpicy

Leaderboard

Most stolen this month

theft is encouraged here

  1. 1

    The 3 second hook

    Five openings that stop a thumb mid-scroll.

    4,812 downloads
  2. 2

    The no list

    Build a brand voice by banning words.

    3,270 downloads
  3. 3

    A month of content in one afternoon

    The batching plan we give every new client.

    2,941 downloads

How to use them

One card, one week

  • 01Pick one card on Monday. Not three. One.
  • 02Try the steps on two or three posts that week.
  • 03Read your numbers the next Monday with card 007.
  • 04Keep what worked. Stick the card on the wall.

A new card every month

Card nine is being printed.

Subscribers to the Tuesday Signal get each new card a week before it goes up here.

Incoming, 4 new notifications

Rather we played the cards for you?

The playbook is how we work every day. If you would rather hand it over, we will run it on your brand and send a free forecast first.

Get a forecastNo contracts

9:41

Tuesday, the day it took off

  • I

    Instagram

    now

    Your reel passed 100K views

    And it is still climbing. Someone call your mum.

  • T

    TikTok

    2m

    @ninawearsthings commented

    who made this?? i need it in my life

  • M

    Messages

    6m

    312 people sent your post

    That is the good kind of word of mouth.

  • U

    Updraft

    11m

    Next week’s forecast is ready

    Three trends worth jumping on, one to skip.