Quiet Labs
Selling silence on the loudest app on earth, with earbuds built for open-plan offices.
3.4x return on ad spend
- The brand
- Quiet Labs
- What we did
- Paid socialCreator castingTesting lab
- How long
- 16 weeks
- Where
- TikTokYouTubeLinkedIn
Quiet Labs builds earbuds that cancel the colleague who eats crisps at their desk. We gave the product a villain, a sense of humour and a creator line-up of people who actually work in noisy offices.
[01]
The low pressure
Audio tech ads all look the same: a model on a mountain, a slow pan, a spec sheet. Quiet Labs had a smaller budget than every competitor and a launch date that would not move.
[02]
The hunch we backed
We cast twenty office workers as creators and let them narrate the worst noises in their workplace. A recurring sketch called The Desk Next Door gave every ad a hook in the first second. Paid spend only went to versions that beat the organic baseline.
On the phone
The posts that did it
Swipe through a handful of the real posts behind the numbers, as they looked on the day they went out.
The Desk Next Door, part 6
Crisps. Keyboards. Kevin.
Twenty creators, zero mountains
3.4x
return on ad spend
Unboxed at a hot desk
The read
What the numbers said
3.4x
Return on ad spend
-47%
Cost per sale
61K
Launch waitlist
20
Office creators cast
| Period | Value |
|---|---|
| W2 | 1.1x |
| W4 | 1.4x |
| W6 | 1.6x |
| W8 | 2.1x |
| W10 | 2.4x |
| W12 | 2.9x |
| W14 | 3.1x |
| W16 | 3.4x |
“We gave them a tiny budget and a fixed date. They gave us a villain called Kevin and our best launch ever.”
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